Picsart was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan, and Armenian programmers Artavazd Mehrabyan and Mikayel Vardanyan. It is one of the world's most popular apps, with reportedly more than 1 billion downloads across 180 countries. The platform allows users to take and edit pictures and videos, draw with layers, and share the images on Picsart and other social networks. Picsart is an Armenian-American technology company based in Miami, Florida and Yerevan, Armenia that develops the Picsart suite of online photo and video editing applications, with a social creative community.